GET YOUR DENTAL PRACTICE READY FOR THE NEW YEAR. Amidst a pandemic, it can be difficult to stay motivated and easy to lose sight as to what is important and necessary to have a successful dental practice. In 2020 you were likely focused on implementing measures for the health and safety of your staff and […]
Tis the season for cavity-causing sugary treats! 95% of Americans will buy Halloween candy in the next few weeks. Dentists know better than anyone that Halloween can be a sticky, tricky time for children’s teeth. As a dentist, Halloween may not be your favorite holiday, but embrace it. Use it to market your practice and educate your patients along the way.
Here are five Halloween marketing ideas for your dental practice.
Invite Patients to Come in Costume
This year kids (and adults!) may not have the opportunity to dress-up and go door-to-door to trick-or-treat. This is a great opportunity for you give them a place to wear their costumes…to their dental appointments! Offer a special prize or treat to each person that arrives in costume. Halloween toothbrushes, magnets, or gift bags would be great prizes. Include your practice information on your giveaways so that those items continue to market your practice long after the appointment. Take pictures of the patients in costume and post on social media for maximum reach.
Hold a Halloween-themed coloring contest
During the month of October, invite patients to color a Halloween-themed coloring sheet while in the waiting room. Parents will appreciate the entertainment for their children. You could give a small prize like a Halloween sticker or a Halloween toothbrush to every person that submits an entry and have a grand prize at the end of the month for the big winner. Share the coloring page on social media and allow patients to digitally submit their entries. Find some great Halloween-themed coloring pages here. Or, these great Halloween dental-themed coloring pages from the AAPD.
Engage Existing and Potential Patients on Social Media
There are many ways to use social media to promote your dental practice at Halloween.
Post recipes and images of Halloween-themed healthy snacks on your social media. Patients will appreciate when you share non-sweet treats that their children will enjoy. These jack-o-lantern fruit cups or these ghostly bananas would be great for any social media post.
Give advice on keeping your teeth clean and healthy during Halloween season. Post a video on how to properly brush your teeth. Or share a two-minute Halloween-theme song to which folks can brush their teeth for “2min/2x” each day during the month of October.
Share ideas for non-sweet treats that your patients can give to trick or treaters who ring their doorbell. Parents will appreciate these fun, festive and non-sugary treats. Halloween toothbrushes, glow necklaces, squish toys, or plastic fangs are all great treats for trick-or-treaters. The kids will not miss the candy!
Host A Halloween Candy Buyback
Promote healthy candy alternatives by hosting a candy buy-back event at your dental practice. Schedule the event to occur shortly after Halloween. If you are in a warm area of the country, the event can take place outdoors this year. Encourage patients to bring their candy to the event in exchange for cash (per pound), local coupons, Halloween hygiene kits, goodie bags, or other creative treats. A buy back event removes candy from your patients’ homes in exchange for other fun treats. You can then donate the candy that gets collected to U.S. troops via organizations like Operation Gratitude or Operation Shoebox.
Create flyers to promote your event. Here are some free flyer templates for your use. Spread the word about your buyback via social media, signage in the office, and even by contacting your local media. During the month of October, send each patient home with an invitation (postcard or flyer) to the buyback event.
A buyback will be a success for your patients, your practice and your community.
Decorate Your Office
Finally, decorate your office with Halloween-themed décor. Jack-o-lanterns, bats, or Draculas make for great toothy-themed décor. Perhaps name each treatment room with a Halloween theme such as Haunted Molar Mansion, Cavity Monsters Cave, or The Dental Dungeon. Have fun with it, and your patients will too. Plus, funny decorations and whimsical themes may ease the nerves of those who are anxious about their appointments.
Halloween gives you the opportunity to have a little fun with your patients while encouraging them to be mindful of their dental health. Little things like activities, events, and special treats build patient loyalty. Dental marketing ideas featuring Halloween themes are a great way to promote your practice.