Dental Marketing: Spring Into Action
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Spring into action by marketing your dental practice!

Spring is in the air, and that means three things: Spring cleaning, spring forward, and Spring break! So, here are a few ways to help ensure that your dental practice is ready to spring into action!

Spring cleaning

Spring cleaning usually means deep cleaning our homes, but it is also a great time to tidy up, de-clutter, and reorganize your dental practice!

  • Check on your equipment within patient rooms. Does it look clean and fresh or are they worn and weathered?
  • Add some new artwork on the walls or décor throughout your practice.
  • Refresh your patient areas like a new photo backdrop, new games, a new patient corner and more.
  • Re-arrange the waiting area for a new layout and examine the condition of the chairs. Replace any furniture or materials that are falling apart.
  • Clean out the storage closet and toss equipment that you haven’t used in over a year.
  • Take inventory of examination and dental hygiene products along with marketing materials and re-stock-up for summer visits.

Most patients will not have visited in six months, so this is the time to give the practice a sunnier look for this upcoming visit!

Spring forward

Use Daylight Saving Time as a reminder to also “spring forward” in your approach to patient care!

  • If you don’t already, start sending text or email appointment reminders.
  • Add a TV or music to the waiting area.
  • Consider offering new services like teeth-whitening or veneers.
  • Add new fluoride flavors.
  • Put a bin of free promotional toothbrushes or floss containers at the front desk for patients to take home.

Patients will notice and appreciate these small, turnkey, inexpensive gestures and improvements.

Spring break

Prepare your office for the influx of Spring Break, and Summer Vacation, check-ups.

  • Extend office hours during the week and add scheduled weekend availability.
  • Make updates to your website, phone system, and other technologies.
  • Review policies and procedures with staff to ensure smooth treatments.
  • Replenish inventory of office management supplies, examination & hygiene equipment, personal protection & safety supplies, home-care & preventative products, appointment cards, patient education materials, and dental office promotional items.

By being prepared, you will make a lasting impression with every patient visit and keep your dental practice running smoothly.

So find your favorite playlist and open the windows to air out the old and bring in the new this spring!

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