How Pediatric Referral Kits help grow pediatric dental practices

What are the benefits of Pediatric Referral Kits?

The purpose of Pediatric Referral Kits is to help pediatric dental practices establish and grow their patient base with their communities through referrals and education.

You can use referral kits in many ways including the ideas listed below.

Local pediatricians
Connect with the local pediatricians within your community. Provide referral kits and ask them to handout a kit to each parent with children three years old or younger during their appointments. The referral kits help build awareness for dental health in young children and provide a resource for parents to reach out to schedule the first appointment.

Local birthing centers
Search for any local birthing centers to give referral kits. Request they supply new parents after their baby is born with a referral kit. This will be a valuable resource for the new parents to understand when (and where) they should schedule their baby’s first dental appointment.

Current patient families with new babies
The easiest demographic to reach is your current patients with new additions to the family. Hand out the referral kits after the appointments to remind them to schedule the baby’s first appointment at 12-months. This helps to build loyalty among current patients and provide them with tools to help care for their baby’s dental health early.

Local daycare centers
Daycare centers are a great way to reach new potential patients. Drop off some referral kits at different daycares for them to pass out to the children to bring home. The referral kits help build your reputation within the community and promote your dental practice at the same time.

Local schools
Schedule school visits to classrooms to do short presentations on how to brush teeth and general dental health. The referral kits make the perfect take home item for children to show their parents what they learned and build awareness of your dental practice.

In addition to all the ways you can use the referral kits to benefit your practice, a portion of the proceeds on all Pediatric Referral Kits sales support the AAPD Foundation’s national efforts to help provide dental care to children whose families cannot afford it.

What makes up a referral kit?

There are two base Pediatric Referral Kits that can be customized with your preferred components. Plus all referral kits arrive at your practice pre-assembled and ready to distribute to save you time and money.

Your choice of an infant toothbrush or a silicone finger toothbrush.

Single-color personalized clear zipper bag with your logo and information. It will also feature the AAPD Foundation logo.

The AAPD “Dental Care For Your Baby” brochure.

Your choice of a single-color personalized children’s toothbrush.

Single-color personalized clear zipper bag with your logo and information. It will also feature the AAPD Foundation logo.

The AAPD “Preventive Dentistry” brochure.

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