The season for cavity-causing sugary treats is coming! Dentists know better than anyone that Halloween can be a sticky, tricky time for children’s teeth. As a dentist, Halloween may not be your favorite holiday, but look to embrace it! Use it to market your practice and educate your patients along the way. Here are five […]
Why is your logo important to your dental practice?
A memorable logo is at the core of any strongy brand and a logo is important to your dental practice. It sets the tone and impression for your practice, and is the single-most important factor in patient recognition. Make your logo work for you. Use your logo on signage, personalized dental products (personalized toothbrushes or personalized dental hygiene kits), and media to build awareness and recall for your practice.
Your logo identifies your practice uniquely from the competition.
Whether you’re a large or small practice, your logo can help you standout from your competition by using it on personalized toothbrushes or personalized dental hygiene kits. A pediatric practice may aim for a colorful, playful logo that’s welcoming to young ones and families. An orthodontic practice may opt for a clean, simple logo that conveys trust and professionalism. Regardless, your logo is unique to you so use it to make your practice stand out from the rest.
A logo builds trust.
Whether your logo is playful or professional, your patients will develop an emotional connection to your practice that makes them feel safe and comfortable. This connection to your brand is key to building your reputation and your business.
Your logo also enables your practice to get referrals.
Assuming your logo has a good reputation, distribute personalized dental care products and custom personalized toothbrushes at hospitals, schools, or community events to build your practice. Lastly, the single best source of referrals is current patients. When your patients know your logo, and have a connection to your brand, they can share it through word-of-mouth advertising.
Take a moment to think about whether your are using your practice’s logo to its potential. Are you building awareness and recall, standing out from the competition, building trust and credibility, and making it work for you through referrals?