GET YOUR DENTAL PRACTICE READY FOR THE NEW YEAR. Amidst a pandemic, it can be difficult to stay motivated and easy to lose sight as to what is important and necessary to have a successful dental practice. In 2020 you were likely focused on implementing measures for the health and safety of your staff and […]
Smart Marketers Use Personalized Promotional Products to Grow Their Businesses.
Here’s Why Dentists Should Too!
Promotional products have been in use as a cost-effective marketing tactic for years. From small businesses to large enterprises, these giveaways are a marketers’ favorite tool.
Businesses use promotional products as a means of reaching out to potential customers and rewarding existing customers. This low-cost marketing method drives new customers and maintains the loyalty of existing customers. It’s simple, promotional products draw people’s attention.
Sageworld.com noted the following interesting statistics about the efficacy of promotional products:
- Six out of 10 such consumers keep promotional products with them for up to two years.
- 85% of people do business with the advertiser after receiving a promotional item.
- 89% of consumers can recall the advertiser even two years after receiving a promotional product.
The most effective promotional products are those that the recipients can use daily for many months like pens, water bottles, mousepads, and mugs. Such utilitarian products help keep consumers engaged with a brand time and time again over the course of time. Dentists, what utilitarian product can you think of that reflects your business? A TOOTHBRUSH! A personalized toothbrush is the PERFECT marketing tool! For a dentist, the use of a toothbrush as a promotional tool, based on its practicality and regular use, is a no-brainer! If you give personalized toothbrushes with your practice’s logo and vital information to patients and prospective patients, your brand will be seen twice a day both morning and night for months. What other marketing tactic has that ROI?
Low-Cost Effective Marketing
Many small enterprises dream of an extensive large-scale advertising campaign across divergent media channels. This isn’t possible for most businesses. However, a small business can still achieve its marketing goals with a low-cost promotional products campaign. For a dentist, for example, a mix of personalized toothbrushes or personalized dental hygiene kits for outreach programs paired with personalized bundles for post-exam patients is an effective combination to reach both prospective and existing patients. The price of dental office promotional items is low compared to most other tactics, but the value and impact are very high to the recipients. Personalized toothbrushes have a high perceived value, and everyone appreciates a free, new toothbrush!
Instant Brand Recognition
Brand recognition implies that consumers can identify your company and its products or services immediately when they spot your logo. For example, people can immediately recognize McDonald’s fast food upon seeing its golden arches logo. Your gift of branded promotional toothbrushes or dental hygiene kits to your patients helps them in remembering and recognizing your dental business. This is one of the key reasons to distribute dental office promotional items. An article published in technomarketinginc.com states that 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years. The toothbrush remains in their homes for three or more months, as a constant reminder of your dental practice. Each day when they see your logo, they instantly remember you.
Great Exposure for Your Business
An advertisement on TV or billboard is fleeting. It passes in a matter of seconds. Branded products, on the other hand, get used and seen regularly. This repeat exposure builds recognition and familiarity with your brand. For example, the patient will use the toothbrush or floss every day twice a day. They’ll pull out a personalized retainer case nightly. Branded products are an excellent way to increase your practice’s exposure to new and existing patients.
A Unique Business Card
Business cards introduce companies to consumers. Promotional dental products function in the same way, but with better results. When distributing branded items related to your business and industry, you are introducing your business to potential customers. According to Marketingsherpa.com, 71.6% of those who received a promotional product remembered the name of the company that gave them the product. Personalized toothbrushes or other dental office promotional items that carry your logo, name, address, phone and/or website essentially function as business cards.
It is crucial that your patients return to you for future dental care. Marketers spend significant resources to build a solid base of loyal customers. They use promotional dental products to drive customer loyalty in a short period and for the long term. However, make sure that your promotional merchandise is of high-quality. People will associate the premium quality of the dental office promotional items with the quality of your business. In other words, do not buy the cheapest toothbrushes you can find from overseas or elsewhere. Find professional-grade dental products that are personalize-able at a good price. The personalized dental products that you distribute represent your reputation as a dentist, so quality is key.
Every kind of business large and small uses promotional products to grow their customer base. Promotional dental products can drive consumers to your business in a cost-effective way. These branded items bring instant brand recognition. They are also excellent for building a solid customer base and driving customer loyalty.
Find your own way to use personalized dental products for patients in your dental marketing mix. This will help you stand out from your competition; and get patients to remember you and return to you!